Sunday, December 6, 2009

Ads for Unhealthy Foods Increase Children's Consumption 45%

Obesity is becoming a BIG concern in the U.S. now. People are starting to be curious to whose fault it is. The people at Yale University made an experiment with 118 kids in between the age of 7-11. They sat the kids in front of a TV with cartoons. Some of the kids had commercials with snack food and the others had non-snack food commercials.

Later they had the snack of "Goldfish." The data showed that 45% more kids eating the snack from the commercials of snack food then the other kids.

There was a 2nd experiment but this time it was with adults and instead of cartoons they watched a comedy show called "Whose Line Is It Anyways,"(very funny show, you should watch it.) The participants were divided into 3 groups. The first group saw snack food adverts, the second nutritional foods, and the third non-food products. After the show was done they took the participants into a different room and told them to try different foods. It consisted of veggies, multi-grain chips, cookies, trail mix, and snack mix. They could eat as much as they wanted.

The data showed that the group who ate more was the first group with the snack food commercials. They eat more then the other two, the second group who ate more was the second group with the nutritional foods. So it has been shown that the media has a huge impact of how much we eat. It's not all its fault, but it has a big part.

No comments:

Post a Comment